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Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
ID 922890
Author(s) Stutzer, Alois; Goette, Lorenz; Zehnder, Michael
Author(s) at UniBasel Stutzer, Alois
Zehnder, Michael
Year 2011
Title Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation
Journal Economic Journal
Volume 121
Number 556
Pages / Article-Number F476-F493

Assigning a subjective value to a contribution to a public good often requires reflection. For many reasons, this reflection may be put off, reinforcing the underprovision of public goods. We hypothesise that nudging individuals to reflect on whether to contribute to a public good leads to the formation of issue-specific altruistic preferences. The hypothesis is tested in a large-scale field experiment on blood donations. We find that an ‘active-decision’ intervention substantially increases donations among subjects who had not previously thought about the importance of donating blood. By contrast, contributions of individuals who had previously engaged in such reflection are unchanged.

Publisher Blackwell Publishing Ltd
ISSN/ISBN 1468-0297
Full Text on edoc No
Digital Object Identifier DOI 10.1111/j.1468-0297.2011.02477.x
ISI-Number WOS:000296972700010
Document type (ISI) Article

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