Artificial neural networks, classification trees and regression : which method for which customer?

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Artificial neural networks, classification trees and regression : which method for which customer?

JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)

ID	89181
Author(s)	Linder, R.; Geier, J.; Kölliker, M.
Author(s) at UniBasel	Kölliker, Mathias
Year	2004
Title	Artificial neural networks, classification trees and regression : which method for which customer?
Journal	Journal of database marketing & consumer strategy marketing
Volume	11
Pages / Article-Number	344-356
Keywords	statistical estimation; statistics; model; model fit; goodness of fit; artificial neural network; classification tree; regression; marketing
Publisher	Palgrave Macmillan
ISSN/ISBN	1741-2439
edoc-URL	http://edoc.unibas.ch/dok/A5251441
Full Text on edoc	No
Digital Object Identifier DOI	10.1057/palgrave.dbm.3240233

16/04/2024

Research Database / FORSCHUNGSDATENBANK