Artificial neural networks, classification trees and regression : which method for which customer?
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 89181
Author(s) Linder, R.; Geier, J.; Kölliker, M.
Author(s) at UniBasel Kölliker, Mathias
Year 2004
Title Artificial neural networks, classification trees and regression : which method for which customer?
Journal Journal of database marketing & consumer strategy marketing
Volume 11
Pages / Article-Number 344-356
Keywords statistical estimation; statistics; model; model fit; goodness of fit; artificial neural network; classification tree; regression; marketing
Publisher Palgrave Macmillan
ISSN/ISBN 1741-2439
edoc-URL http://edoc.unibas.ch/dok/A5251441
Full Text on edoc No
Digital Object Identifier DOI 10.1057/palgrave.dbm.3240233
 
   

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