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Attributional processes in the case of product failures : the role of the corporate brand as buffer
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 87573
Author(s) Einwiller S.; Wänke, M.; Herrmann, A.; Samochowiec, J.
Author(s) at UniBasel Wänke, Michaela
Samochowiec, Jakub
Year 2005
Title Attributional processes in the case of product failures : the role of the corporate brand as buffer
Journal Advances in consumer research
Volume 33
Pages / Article-Number 270-271
Publisher Association for Consumer Research
ISSN/ISBN 0098-9258
edoc-URL http://edoc.unibas.ch/dok/A5251299
Full Text on edoc No
 
   

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