The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing

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The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing

JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)

ID	87541
Author(s)	Shavitt, S.; Swan, S.; Lowrey, T.; Wänke, M.
Author(s) at UniBasel	Wänke, Michaela
Year	1994
Title	The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing
Journal	Journal of consumer psychology
Volume	3
Pages / Article-Number	137-162
Abstract
Publisher	Elsevier
ISSN/ISBN	1057-7408
edoc-URL	http://edoc.unibas.ch/dok/A5251294
Full Text on edoc	No
Digital Object Identifier DOI	10.1016/S1057-7408(08)80002-2

02/05/2024

Research Database / FORSCHUNGSDATENBANK