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Marken und Markenerweiterungen
Book Item (Buchkapitel, Lexikonartikel, jur. Kommentierung, Beiträge in Sammelbänden)
 
ID 83825
Author(s) Bless, H.; Wänke, M.
Author(s) at UniBasel Wänke, Michaela
Bless, Herbert
Year 2005
Title Marken und Markenerweiterungen
Editor(s) Frey, D.; v. Rosenstiel, L.; Graf Hoyos, C.
Book title Wirtschaftspsychologie
Publisher Beltz
Place of publication Weinheim
Pages S. 246-250
ISSN/ISBN 3-621-27523-1
Abstract
edoc-URL http://edoc.unibas.ch/dok/A5250857
Full Text on edoc No
 
   

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