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CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing
Book Item (Buchkapitel, Lexikonartikel, jur. Kommentierung, Beiträge in Sammelbänden)
 
ID 83788
Author(s) Wänke, Michaela
Author(s) at UniBasel Wänke, Michaela
Year 2002
Title CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing
Editor(s) Mattenklott, A.; Schimansky, A.
Book title Werbung
Publisher Franz Vahlen
Place of publication München
Pages S. 480-503
ISSN/ISBN 3-8006-2782-5
Abstract
edoc-URL http://edoc.unibas.ch/dok/A5250841
Full Text on edoc No
 
   

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