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Reducing context effects by adding context information : the direction and size of context effects in political judgment
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 80781
Author(s) Bless, H.; Igou, E. R.; Schwarz, N.; Wänke, M.
Author(s) at UniBasel Wänke, Michaela
Year 2000
Title Reducing context effects by adding context information : the direction and size of context effects in political judgment
Journal Personality and Social Psychology Bulletin
Volume 26
Number 9
Pages / Article-Number 1036-1045
Abstract This article investigates how the activation of a specific exemplar influences the direction and the size of context effects on evaluative judgments about other specific exemplars or about a superordinate category, The activation of an untrustworthy politician decreased judgments of trustworthiness of politicians in general but increased judgments of the trustworthiness of specific exemplars. The assimilation as well as the contrast effect were attenuated when additional judgment-relevant exemplars were activated. The results suggest that the impact of a specific context information depends on the amount of other judgment-relevant information that can be used in constructing a mental representation of the judgmental target or of a comparison standard. Implications for scandal management are discussed.
Publisher SAGE Publications
ISSN/ISBN 0146-1672 ; 1552-7433
URL http://journals.sagepub.com/doi/pdf/10.1177/01461672002611002
edoc-URL http://edoc.unibas.ch/dok/A5250734
Full Text on edoc No
Digital Object Identifier DOI 10.1177/01461672002611002
ISI-Number 000167787600002
Document type (ISI) Article
 
   

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