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Blood donations and incentives : evidence from a field experiment
Discussion paper / Internet publication
 
ID 61732
Author(s) Goette, Lorenz; Stutzer, Alois
Author(s) at UniBasel Stutzer, Alois
Year 2008
Month and day 06-01
Title Blood donations and incentives : evidence from a field experiment
Series title WWZ Discussion Papers
Volume 2008
Number 05
Publisher / Institution WWZ
Keywords prosocial behavior, blood donations, material incentives, feld experiment
Abstract

There is a longstanding concern that material incentives might undermine prosocial motivation, leading to a decrease in blood donations rather than an increase. This paper provides an empirical test of how material incentives affect blood donations in a large-scale field experiment spanning three months and involving more than 10,000 previous donors. We examine two types of incentive: a lottery ticket and a free cholesterol test. Lottery tickets significantly increase donations, in particular among less motivated donors. The cholesterol test leads to no discernable impact on usable blood donations. If anything, it creates a small negative selection effect in terms of donations that must be discarded.

edoc-URL http://edoc.unibas.ch/dok/A4562990
Full Text on edoc Available
 
   

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