Active decisions and pro-social behavior : a field experiment on blood donation

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Active decisions and pro-social behavior : a field experiment on blood donation

Discussion paper / Internet publication

ID	61728
Author(s)	Stutzer, Alois; Götte, Lorenz; Zehnder, Michael
Author(s) at UniBasel	Stutzer, Alois Zehnder, Michael
Year	2006
Month and day	08-01
Title	Active decisions and pro-social behavior : a field experiment on blood donation
Series title	WWZ Discussion Papers
Volume	2006
Number	04
Publisher / Institution	WWZ
Keywords	active decision, pro-social behavior, field experiment, blood donation
Abstract	In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blooddonation. We find that this "active-decision" intervention substantially increases the actual donation behavior of people who have not fully formed references beforehand.
edoc-URL	http://edoc.unibas.ch/dok/A4428128
Full Text on edoc	Available

19/04/2024

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