Data Entry: Please note that the research database will be replaced by UNIverse by the end of October 2023. Please enter your data into the system https://universe-intern.unibas.ch. Thanks

Login for users with Unibas email account...

Login for registered users without Unibas email account...

 
Blood Donations and Incentives: Evidence from a Field Experiment
Discussion paper / Internet publication
 
ID 4517137
Author(s) Goette, Lorenz; Stutzer, Alois
Author(s) at UniBasel Stutzer, Alois
Year 2019
Month and day 11-13
Year: comment 2019
Title Blood Donations and Incentives: Evidence from a Field Experiment
Series title WWZ Working Paper
Volume 2019
Number 20
Pages 56
Publisher / Institution WWZ
Keywords blood donations, field experiment, material rewards, motivation crowding effect, pro-social behavior
Abstract

There is a longstanding concern that material rewards might undermine pro-social motivations, thereby leading to a decrease in blood donations. This paper provides an empirical test of how material rewards affect blood donations in a three-month large-scale field experiment and a fifteen-month follow-up period, involving more than 10,000 previous donors. We examine the efficacy of a lottery ticket as a reward vis-ŗ-vis a standard invitation, an appeal, and a free cholesterol test. The offer of a lottery ticket, on average, increases the probability to donate blood during the experiment by 5.6 percentage points over a baseline donation rate of 46 percent. We find that this effect is driven by less motivated donors. Moreover, no reduction in donations is observed after the experiment.

edoc-URL https://edoc.unibas.ch/73000/
Full Text on edoc Available
ISI-Number WOS:000329273600027
 
   

MCSS v5.8 PRO. 0.331 sec, queries - 0.000 sec ©Universität Basel  |  Impressum   |    
14/06/2024