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How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 4494569
Author(s) Brendl, C. Miguel; Markman, Arthur B.; Messner, Claude
Author(s) at UniBasel Brendl, C. Miguel
Year 2001
Title How do Indirect Measures of Evaluation Work? Evaluating the Inference of Prejudice in the Implicit Association Test
Journal Journal of Personality and Social Psychology
Volume 81
Number 5
Pages / Article-Number 760-73
Mesh terms Attitude; Humans; Prejudice; Word Association Tests
Abstract There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that participants shift their response criterion when doing the IAT. Because of these criterion shifts, a response pattern in the IAT can have multiple causes. Thus, it is not possible to infer a single cause (such as prejudice) from IAT results. A surprising additional result was that nonwords were treated as though they were evaluated more negatively than obviously negative items like insects, suggesting that low familiarity items may generate the pattern of data previously interpreted as evidence for implicit prejudice.
Publisher American Psychological Association
ISSN/ISBN 0022-3514 ; 1939-1315
URL https://pdfs.semanticscholar.org/a598/b2b3a7bed29a4286220624ea4534740d5276.pdf
edoc-URL https://edoc.unibas.ch/68470/
Full Text on edoc No
Digital Object Identifier DOI 10.1037/0022-3514.81.5.760
PubMed ID http://www.ncbi.nlm.nih.gov/pubmed/11708555
ISI-Number WOS:000171926300002
Document type (ISI) Journal Article
 
   

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