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Are "diversity management" and monolingualism compatible? About learning and using foreign languages in a context of globalisation
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 427148
Author(s) Luedi, Georges
Author(s) at UniBasel Lüdi, Georges
Year 2010
Title Are "diversity management" and monolingualism compatible? About learning and using foreign languages in a context of globalisation
Journal Language teaching
Volume 43
Number 4
Pages / Article-Number 494-495
Keywords multilingualism, diversity management, learning foreign languages
Abstract Ideologies and communication practices vary hugely in multilingual workplaces. On the one hand, many companies include Diversity Management in their corporate culture because there are theoretical and empirical reasons to believe that a company which employs a diverse workforce enhances its opportunities in a global marketplace whilst improving employee satisfaction and thus productivity. On the other hand, globally oriented companies, often the same ones, choose English preferentially as their corporate language as it has become widely accepted that this is the language of international business. Thus, diversity in general (i.e. cultural diversity) and linguistic diversity are dissociated.
Publisher Cambridge University Press
ISSN/ISBN 0261-4448
edoc-URL http://edoc.unibas.ch/dok/A5840937
Full Text on edoc No
Digital Object Identifier DOI 10.1017/S0261444810000273
ISI-Number WOS:000282796500005
Document type (ISI) Article
Additional Publication or Translation in… full German text downloadable in pdf
Additional Information Note: Additional Publication or Translation in: full German text downloadable in pdf
 
   

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