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Prosocial motivation and blood donations: A survey of the empirical literature
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 396429
Author(s) Goette, Lorenz; Stutzer, Alois; Frey, Beat
Author(s) at UniBasel Stutzer, Alois
Year 2010
Title Prosocial motivation and blood donations: A survey of the empirical literature
Journal Transfusion Medicine and Hemotherapy
Volume 37
Number 3
Pages / Article-Number 149-154
Keywords Blood donation, Donors, Prosocial motivations, Incentives
Abstract Recent shortages in the supply of blood donations have renewed the interest in how blood donations can be increased temporarily. We survey the evidence on the role of financial and other incentives in eliciting blood donations among donors who are normally willing to donate pro bono. We present the predictions from different empirical/psychological-based theories, with some predicting that incentives are effective while others predict that incentives may undermine prosocial motivation. The evidence suggests that incentives work relatively well in settings in which donors are relatively anonymous, but evidence indicates also that when image concerns become important, incentives may be counterproductive as donors do not want to be seen as greedy.
Publisher Karger Publishers
ISSN/ISBN 1660-3796 ; 1660-3818
edoc-URL http://edoc.unibas.ch/dok/A5840070
Full Text on edoc Available
Digital Object Identifier DOI 10.1159/000314737
PubMed ID http://www.ncbi.nlm.nih.gov/pubmed/20737018
ISI-Number WOS:000278679300007
Document type (ISI) Journal Article
 
   

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