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Linguistic expert creation in online health practices
Book Item (Buchkapitel, Lexikonartikel, jur. Kommentierung, Beiträge in Sammelbänden)
ID 3884099
Author(s) Rudolf von Rohr, Marie-Thérèse; Thurnherr, Franziska; Locher, Miriam A.
Author(s) at UniBasel Locher, Miriam
Thurnherr, Franziska
Rudolf von Rohr, Marie-Thérèse
Year 2019
Title Linguistic expert creation in online health practices
Editor(s) Bou-Franch, Patricia; Garcés-Conejos Blitvich, Pilar
Book title Analysing digital discourse: new insights and future directions
Publisher Palgrave Macmillan
Place of publication London
Pages 219-250
ISSN/ISBN 978-3-319-92662-9 ; 978-3-319-92663-6
Keywords health, cmc, health online, LHO, expertise, warranting strategy, relational work, positioning, identity construction
Abstract In this chapter, we explore how the construction of an expert identity varies across online e-health settings with different socio-technological features. Our methodology is qualitative in nature and draws on insights from discourse analysis, in particular positioning theory. Results show that four aspects of creating expertise are vital: the embeddedness of the posi-tioning strategies in the online health context, the interplay between these strategies within each setting, the interactivity of the medium, and the fact that not only professionals, but also clients and laypeople construct their expertise. The results reveal that previously found strategies to create expertise (e.g., using jargon or showing empathy) could be confirmed in our corpus, and that the interplay of several strategies is in fact needed to create credible and trustworthy expert identities for all participants involved. This interplay varies accord-ing to the practice.
Full Text on edoc Available
Digital Object Identifier DOI 10.1007/978-3-319-92663-6_8

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