This project investigates discursive practices of the ‘pick up artists’ (PUA) - a community that unites men who learn and practice speed-seduction for short-term mating. The main means of contact for this community are online platforms that incorporate forums where members exchange tips, strategies and reports of their exploits.
One part of the study focuses on the marked lexis used by PUA. The mastery of a complex technical vocabulary of terms and abbreviations (‘HB scale’ - hot babe scale; ‘negging’ - teasing the woman with minor insults to pique her interest; ‘quality of girl’; ‘woman management’) is inherent to ‘The Game’. These microlinguistic elements are employed by PUA community members to construct their game as successful in the “field reports” (a type of forum post in which members give detailed accounts of their activities).
In follow-up studies, we conduct qualitative analyses of a corpus of field reports representative of the genre and the replies to these reports. We particularly focus on the role of narrative framing in the reporting of events and investigate how the verbalisation of narrative guides the reader towards the intended understanding by establishing the shared knowledge schema in the community of practice.