Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective

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Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective

JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)

ID	3346416
Author(s)	Holzer, Matthias; Batt, Verena; Bruhn, Manfred
Author(s) at UniBasel	Bruhn, Manfred Batt, Verena
Year	2015
Title	Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective
Journal	Marketing – Zeitschrift für Forschung und Praxis
Volume	37
Number	3
Pages / Article-Number	126-136
Publisher	C.H.Beck, Vahlen
ISSN/ISBN	0344-1369
edoc-URL	http://edoc.unibas.ch/40288/
Full Text on edoc	No
Digital Object Identifier DOI	10.15358/0344-1369-2015-3-126

03/05/2024

Research Database / FORSCHUNGSDATENBANK