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The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast
JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)
 
ID 1587564
Author(s) Greifeneder, Rainer; Bless, Herbert
Author(s) at UniBasel Greifeneder, Rainer
Year 2010
Title The fate of activated information in impression formation: Fluency of concept activation moderates the emergence of assimilation versus contrast
Journal British Journal of Social Psychology
Volume 49
Number 2
Pages / Article-Number 405-414
Abstract Prior research has shown that activated concepts may influence subsequent interpretation and judgmental processes via priming. Building on this evidence, we suggest that the fluency associated with concept activation may determine whether activated content elicits assimilation or contrast. In two experiments, concept activation in a typical priming experiment was rendered fluent or non-fluent. Consistent with hypotheses, fluent concept activation led to assimilation, whereas non-fluent concept activation led to contrast.
Publisher Wiley
ISSN/ISBN 0144-6665 ; 2044-8309
edoc-URL http://edoc.unibas.ch/48791/
Full Text on edoc Available
Digital Object Identifier DOI 10.1348/014466609X479699
ISI-Number WOS:000278017000010
Document type (ISI) Article
 
   

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