Publications

Showing records 81 - 88 (of 88)

Publication: JournalArticle (Originalarbeit in einer wissenschaftlichen Zeitschrift)

ID	Author	Year	Title	Publisher
80801	SCHWARZ, N; SCHEURING, B; WANKE, M	1991	Effects of the direction of comparison : what moderates their emergence	Zeitschrift für Sozialpsychologie
80800	STRACK, F; SCHWARZ, N; WANKE, M	1991	Semantic and pragmatic aspects of context effects in social and psychological-research	Social cognition

Publication: ConferencePaper (Artikel, die in Tagungsbänden erschienen sind)

ID	Author	Year	Title	Publisher
95667	Hansen, Jochim; Bankiher, Ivana; Scherz, Alex; Wänke, Michaela	2005	Contrast intervals in radio advertising enhance unconscious memory for product names	Proceedings of KogWis05
80779	Wanke, M; Plessner, H; Gartner, T; Friese, WM	2002	Measuring implicit consumer attitudes and predicting brand choice	Advances in consumer research
80784	Wanke, M; Bless, H; Schwarz, N	1999	Assimilation and contrast in brand and product evaluations : Implications for marketing	Advances in consumer research
80786	Menon, G; Wanke, M	1998	Accessibility revisited : when and how it is diagnostic for consumer judgments	Advances in consumer research

Publication: Other Publications (Forschungsberichte o. ä.)

ID	Author	Year	Title	Publisher
87604	Wänke, M.; Bless, H.	2001	Marken aus der Perspektive menschlicher Informationsverarbeitung	Wirtschaftspsychologie
87598	Schwarz, N.; Wänke, M.	1989	Monadisch testen: Ja oder nein? : kognitionspsychologische Aspekte der Kontrolle interner und externer Einflüsse	Planung und Analyse

Showing records 81 - 88 (of 88)